Trek Supports The Camden Green Fair And Bikefest

The Green Fair is the largest, free eco-event in the UK and as such presents a great opportunity for Trek to get involved with an event that has wide ranging interests with a single focus - that of sustainability. This event will also host the launch of the annual London Sustainability Weeks, or ‘Love London’.

“This is an enormously relevant and exciting event with which Trek is proud to be associated. There can be no greater challenge facing the world than climate change and to present ways in which we can all help, in an accessible form, should always be applauded and, if possible, supported.”

Andrew Griffin, Trek UK.

Trek will be showcasing bikes from its 2009 range with particular focus on hybrid and urban models. With attention now on cycling not just as a means of transport but as the answer to a lot of what ails the World, we believe cycle advocacy should be the mainstay of any bicycle company’s public relations program. The benefits of cycling on human health are well known, but the greater impact would be to improve the health of the planet.

The first step would be to let people discover how easy it is to get around by bike and how a bike can fit in to a modern lifestyle.